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Hd-dvd Vs Blu-ray
By Kenny Hemphill
High Definition (HD-DVD) vs Blu-ray is shaping up to be abattle to rival the VHS vs Betamax format war of the earlyeighties. Looking like they've learned nothing from the +/-RW debacle, the companies involved, whether they are in thetechnology or content distribution industry (or in Sony's case,both), are set to slug it out over the next few years.
The prize is the licence fees that will be payable to the formatowners when the next generation of high definition playersand recorders start shipping in volume. As high definitiontelevision becomes increasingly popular, consumers will want arecordable format that has the capacity to hold at least acouple of hours worth of HDTV content. Both Blu-ray and HD-DVDwere developed in response to the anticipated need for an HDTVrecording medium and provide content whose quality would matchthe expectations of HDTV-owning customers. Additionally, thefilm distribution companies will cash-in as they release all thetitles currently
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available on in one or both of the newformats and convince consumers that they really should chuck outthe collection they've spent time and money building andstart afresh with the new high definition versions.
Rather than get together and agree a format for high definitionDVD, the industry has split in two and is producing twodifferent versions. In the red corner is Toshiba, which hasdeveloped HD-DVD and has signed up numerous film companies assupporters, including Warner Brothers, New Line, Paramount, andUniversal Pictures.
In the blue corner, is, if you'll forgive the pun, Sony'sBlu-ray. Sony intends to use Blu-ray as the format for the nextgeneration of the PlayStation and has signed up Disney, and MGM,and is expected to add 20th Century Fox to the list.
Currently the major Hollywood studios are split down the middlewith almost exactly half of them in each camp.
HD-DVD has been developed by Toshiba and NEC and has the supportof the influential Forum, whereas Blu-ray is supported byPhillips, HP, Sharp, Pioneer, Panasonic, and Sonic Solutions.
Microsoft stands to benefit whichever format succeeds as itsWindows Media 9 video codec has been approved for use in HD-DVDand Blu-ray content. Apple's H.264 codec has also been approvedfor both Blu-ray and HD-DVD.
About the author:Kenny Hemphill is the editor and publisher of The HDTV Tuner
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